{"id":11,"date":"2013-01-20T16:39:16","date_gmt":"2013-01-20T16:39:16","guid":{"rendered":"http:\/\/www.imadscotland.co.uk\/blog\/?p=11"},"modified":"2013-04-13T21:07:47","modified_gmt":"2013-04-13T21:07:47","slug":"internet-marketing-tips","status":"publish","type":"post","link":"http:\/\/www.imadscotland.co.uk\/blog\/internet-marketing-tips\/","title":{"rendered":"Internet Marketing Tips"},"content":{"rendered":"

MARKETING STRATEGIES & TIPS<\/p>\n

KEY POINTS<\/strong><\/p>\n

THE INTERNET MUST BE AT THE CENTRE OF YOUR BUSINESS IT MUST BE DEVELOPED CONTINUALLY
\nYOU MUST UTILISE EMAIL MARKETING TO CAPTURE WEBSITE VISITORS EMAIL ADDRESSES
\nPAY PER CLICK MARKETING IS VERY EFFECTIVE BUT MUST ALSO BE IN UNISON WITH EMAIL MARKETING & ‘CAPTURING’ CUSTOMERS OTHERWISE PEOPLE VISIT YOUR SITE AND MOVE ON WITHOUT YOU EVER INTERACTING
\nFIGURES SUGGEST ONLY 1\u00a0or 2%\u00a0OF\u00a0VISITORS WILL CONTACT YOU WITHOUT THIS EMAIL MARKETING STRATEGY
\nPROPER MARKETING CAN INCREASE THIS BY UP TO 10 – 20% EASILY
\nYOU MUST TEST YOUR MARKETING BY KEEPING FIGURES & STATISTICS – i.e. SALES PER WEEK IN RELATION TO YOUR MARKETING, NUMBER OF NEW WEEKLY ENQUIRIES, etc.,
\nIF YOU USE GOOGLE ADWORDS IT MUST BE CONTINUALLY MONITORED AND ADAPTED TO INCREASE HITS
\nCAPTURE VISITORS TO YOUR WEBSITE BY GETTING THEM TO GIVE YOU THEIR EMAIL ADDRESS
\nTHIS STARTS A RELATIONSHIP AND WILL BRING FUTURE SALES
\nMOST PEOPLE WONT BUY OR EVEN CONTACT YOU WITH AN ENQUIRY ON A FIRST VISIT
\nMOST VISITORS MOVE FROM SITE TO SITE QUICKLY
\nENCOURAGE THEM TO SIGN UP WITH TIPS, FREE OFFERS ETC
\nGIVE THEM BENEFITS DON’T SELL STRAIGHT AWAY BUILD A RELATIONSHIP AND DIALOGUE
\nDON’T LET PAST CUSTOMERS DISAPPEAR AFTER\u00a0THEY HAVE BOUGHT FROM YOU – GET THEIR EMAILS
\nTHIS IS AN UNTAPPED FUTURE INCOME AND ALSO IS GOOD FOR REFERRALS OR RESALE’S OF OTHER PRODUCTS
\nEXPAND SERVICES – UPSELL e.g. NEW PRODUCTS, ASSOCIATED PRODUCTS, NEW ITEMS, UPGRADES, OTHER SERVICES
\nYOU MUST SET UP AN AUTOMATED EMAIL MARKETING SYSTEM TO CAPTURE VISITORS TO YOUR SITE AND SEND THEM OUT PERSONALIZED EMAILS
\nYOU CAN EITHER BUY SOFTWARE AND ADD IT TO YOUR OWN SITE OR USE AN ONLINE EMAIL MARKETING COMPANY FOR A FEE
\nYOUR WEBSITE SHOULD BE YOUR START TO BUILDING A POTENTIAL RELATIONSHIP WITH EVERY VISITOR TO IT
\nYOU COULD GET THEM TO SIGN UP BY OFFERING FREE ARTICLES AND ADVICE
\nIT’S NOT ENOUGH JUST TO HAVE A GOOD WEBSITE –\u00a0YOU MUST THEN MARKET IT & INTERACT WITH YOUR WEBSITE VISITORS
\nMOST PEOPLE VISITING A SITE WILL NEVER BUY OR CONTACT YOU STRAIGHT AWAY
\nTESTING & MEASURING – YOU MUST TRACK WHAT WORKS IN MARKETING AND WHAT DOESN’T
\nIF IT WORKS INCREASE IT – IF IT DOESN’T RETURN SOMETHING, CANCEL IT – E.G. PRINT ADVERTS
\nTHIS IS THE KEY FOUNDATION TO BUSINESS MARKETING AND SUCCESS
\nSELL THE BENEFITS OF YOUR PRODUCTS MORE THAN THE FEATURES
\nMAKE IRRESISTIBLE STAND OUT OFFERS EVERY SO OFTEN BUT DO NOT\u00a0DECREASE PRICES, OFFER EXTRAS ETC
\nITS WORTH SPENDING \u00a31000 ON MARKETING IF IT RETURNS \u00a35000 \u00a3 10000 etc BUT YOU NEED TO MEASURE IT
\nIF YOU DON’T SPEND THE \u00a31000 – YOU HAVE SAVED THAT – BUT YOU WILL NEVER HAVE MADE THE POTENTIAL INCREASE\u00a0YOU HAD
\nYOU NEED A MULTI STEP SALES PROCESS OF MARKETING WITH A FOLLOW UP PROCEDURE
\nDON’T LET PEOPLE GO AFTER ONE ENQUIRY
\nIT CAN TAKE UP TO 7 INTERACTIONS FOR MANY PEOPLE TO BUY FROM YOU
\nFOLLOW UP WITH EMAILS, TELESALES, DIRECT MAILINGS etc
\nPRICING – U PROBABLY DON’T CHARGE ENOUGH – DON’T BE AFRAID TO INCREASE PRICES
\nDON’T DECREASE PRICES GIVE A GREAT SERVICE PEOPLE DO NOT BUY ON PRICE ALONE
\nCONSIDER VIDEO MARKETING – THIS HAS A HIGH VALUE STATUS TO BUYERS & SALES RETURN
\nMAKE UR ADVERTISING ABOUT YOUR CUSTOMERS AND BENEFITS TO THEM NOT ABOUT YOUR BUSINESS OR YOU
\nYOU NEED MULTIPLE MARKETING PROCESSES RUNNING AT THE SAME TIME – WEBSITE, PRINT, TELESALES, EMAIL MARKETING,\u00a0ADVERT LINKS TO YOUR SITE\u00a0ON OTHER WEBSITES, JOINT PROMOTIONAL TIE UPS WITH ASSOCIATED COMPANIES, RESELLING\/UPSELLING TO PAST CUSTOMERS, PAY PER CLICK WEBSITE ADVERTIZING, FREE PR e.g. NEWSPAPER ARTICLES, MAGAZINES,
\nYOU MUST MONITOR EACH ONES EFFECTIVENESS CONTINUALLY
\nYOUR WEBSITE MUST BE AT THE HEART OF YOUR MARKETING STRATEGY
\nGOOGLE ADWORDS PAY PER CLICK ADVERTIZING<\/p>\n

GOOGLE ADWORDS PAY PER CLICK ADVERTIZING IS HIGHLY POPULAR BUT IT NEEDS MONITORED CONTINUALLY AND A LOT OF TIME SPENT ON IT CONTINUALLY\u00a0 KEEPING STATS
\nBID ON LARGE NUMBERS OF VARIATIONS OF KEYWORDS
\nDO SEPARATE ADS AND CAMPAIGNS
\nUSE EXACT KEYWORD MATCHING
\nUSE YOUR HEADLINES AS KEYWORDS
\nCHECK YOUR CLICK THROUGH RATE
\nIMAD SCOTLAND CAN SET UP AND MANAGE GOOGLE ADWORDS CAMPAIGNS OR ASSIST YOU<\/p>\n

Google adwords effectiveness for small\/medium businesses can take time and tailoring but its worth a trial at a small set budget<\/p>\n","protected":false},"excerpt":{"rendered":"

MARKETING STRATEGIES & TIPS KEY POINTS THE INTERNET MUST BE AT THE CENTRE OF YOUR BUSINESS IT MUST BE DEVELOPED CONTINUALLY YOU MUST UTILISE EMAIL MARKETING TO CAPTURE WEBSITE VISITORS EMAIL ADDRESSES PAY PER CLICK…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"http:\/\/www.imadscotland.co.uk\/blog\/wp-json\/wp\/v2\/posts\/11"}],"collection":[{"href":"http:\/\/www.imadscotland.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.imadscotland.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.imadscotland.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.imadscotland.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=11"}],"version-history":[{"count":5,"href":"http:\/\/www.imadscotland.co.uk\/blog\/wp-json\/wp\/v2\/posts\/11\/revisions"}],"predecessor-version":[{"id":181,"href":"http:\/\/www.imadscotland.co.uk\/blog\/wp-json\/wp\/v2\/posts\/11\/revisions\/181"}],"wp:attachment":[{"href":"http:\/\/www.imadscotland.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=11"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.imadscotland.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=11"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.imadscotland.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=11"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}