{"id":129,"date":"2013-02-28T19:39:50","date_gmt":"2013-02-28T19:39:50","guid":{"rendered":"http:\/\/www.imadscotland.co.uk\/blog\/?p=129"},"modified":"2013-04-13T21:00:19","modified_gmt":"2013-04-13T21:00:19","slug":"keeping-it-real-in-the-virtual-world","status":"publish","type":"post","link":"http:\/\/www.imadscotland.co.uk\/blog\/keeping-it-real-in-the-virtual-world\/","title":{"rendered":"Keeping it real in the virtual world"},"content":{"rendered":"<p><strong>Create a real world presence<\/strong><\/p>\n<div align=justify>Perhaps your\u00a0website and internet marketing needs more of a real-world presence, to build more customers for you on-line. There are\u00a0plenty of ways to ground your online presence:<\/p>\n<p>\u2022 Attend trade shows and events. Conferences, industry gatherings and public events are a great way to show the face of your business and meet potential customers. Maybe it\u2019s wedding fayres or perhaps it\u2019s motorshows, but attending the right events can dramatically increase your company profile among your target customers.<\/p>\n<p>\u2022 Open a pop-up shop. A growing trend over the last couple of years, a pop-up shop is where you temporarily take over a retail space, usually for just a few weeks. It gives you a physical presence without having to worry about a long lease. Business campaign group StartUp Britain is currently giving online retailers the chance to sell on the High Street in a pop-up shop.<\/p>\n<p>\u2022 Brand up your car. Driving around in garishly-branded cars is a trend popularised by estate agents. But there\u2019s no denying it can be effective, particularly if you drive a lot for business or tend to use your car in areas where potential customers live. You just have to make sure you\u2019re happy piloting a big, attention-grabbing advert for your company.<\/p>\n<p>\u2022 Offer a collection service to local customers. Many online businesses are run out of small industrial units, large enough to store stock but not suitable as a retail outlet. If you have premises, why not give customers the option to visit to collect their purchases? Simply offering this facility will reassure customers that your business is established and successful.<\/p>\n<p>Finally, always ensure you include a bit of background information on your website. At the very least, it\u2019s important to provide full contact details, including a postal address where people can reach you. Additionally, your website\u2019s \u2018about us\u2019 section is the ideal place to provide more information about the people behind the company.<\/p><\/div>\n<p>Article Source: <a href=\"http:\/\/www.123-reg.co.uk\/blog\/tips-tutorials\/keeping-it-real-in-the-virtual-world?_$ja=tsid:41969\" target=blank>www.123reg.co.uk<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Create a real world presence Perhaps your\u00a0website and internet marketing needs more of a real-world presence, to build more customers for you on-line. There are\u00a0plenty of ways to ground your online presence: \u2022 Attend trade&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"http:\/\/www.imadscotland.co.uk\/blog\/wp-json\/wp\/v2\/posts\/129"}],"collection":[{"href":"http:\/\/www.imadscotland.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.imadscotland.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.imadscotland.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.imadscotland.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=129"}],"version-history":[{"count":5,"href":"http:\/\/www.imadscotland.co.uk\/blog\/wp-json\/wp\/v2\/posts\/129\/revisions"}],"predecessor-version":[{"id":167,"href":"http:\/\/www.imadscotland.co.uk\/blog\/wp-json\/wp\/v2\/posts\/129\/revisions\/167"}],"wp:attachment":[{"href":"http:\/\/www.imadscotland.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.imadscotland.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=129"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.imadscotland.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}