{"id":67,"date":"2013-02-12T14:44:03","date_gmt":"2013-02-12T14:44:03","guid":{"rendered":"http:\/\/www.imadscotland.co.uk\/blog\/?p=67"},"modified":"2020-08-25T15:35:05","modified_gmt":"2020-08-25T15:35:05","slug":"imad-scotland-quarterly-newsletter-2013-1","status":"publish","type":"post","link":"http:\/\/www.imadscotland.co.uk\/blog\/imad-scotland-quarterly-newsletter-2013-1\/","title":{"rendered":"IMAD SCOTLAND &#8211; Quarterly Newsletter &#8211; 2013 (1)"},"content":{"rendered":"<p><a href=\"http:\/\/www.imadscotland.co.uk\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-76\" alt=\"newsletter\" src=\"http:\/\/www.imadscotland.co.uk\/blog\/wp-content\/uploads\/2013\/02\/newsletter.jpg\" width=\"730\" height=\"207\" \/><\/a><\/p>\n<p><strong>IMAD SCOTLAND Email Newsletter \u2013 2013 (1)<\/strong><\/p>\n<p>Welcome to our new Quarterly Newsletter email. This service covers general information for our customers and internet\/web design\/marketing topics.<\/p>\n<p>Please follow us on Facebook and our Blog for more continual interaction and updates.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>IMAD SCOTLAND BLOG<\/strong><\/p>\n<p>We have initiated a new blog from January 2013. This will have handy tips about marketing, social media, computer issues and tech news etc..<\/p>\n<p>There will also be a developing index of useful links for the above categories<\/p>\n<p>We will generally also replicate blog posts on our Facebook Page via links<\/p>\n<p>&nbsp;<\/p>\n<p><strong>SOCIAL MEDIA PROMOTION AND SUPPORT<\/strong><\/p>\n<p><strong>We are happy to help all customers with on-going support to increase website hits<\/strong><\/p>\n<p><strong>Facebook and Twitter are growing rapidly monthly \u2013 make sure it is part of your on going marketing strategy<\/strong><br \/>\n<strong> Even minimal posts and interaction a few times a week will increase your marketing exposure<\/strong><br \/>\n<strong> Try to get into the habit of spending a few hours on social media on a weekly basis<\/strong><br \/>\n<strong> Make new friends, post offers, updates, promote new items, a sale item, post new pictures, get new likes on your page<\/strong><br \/>\n<strong> Include direct links to your website \u2013 just type your website address at the end of the message<\/strong><\/p>\n<p><strong>if we have set up a Twitter account and Facebook Page for you then Facebook posts will replicate to Twitter<\/strong><br \/>\n<strong> Try also to build up you Twitter Followers \u2013 the more followers the more people see your posts<\/strong><\/p>\n<p><strong>Are you interacting with your FRIENDS and LIKES on Facebook?<\/strong> Try posting messages on at least alternate days with updates and new offers\/promotions.<br \/>\nYour <strong>FRIENDS<\/strong> are your market on your Facebook personal page \u2013 try not to over advertise to personal friends though by keeping it short and spaced out<br \/>\nYour <strong>LIKES<\/strong> are your market on your Facebook Business Page<br \/>\nThe Facebook Business Page is just an add on application in your personal account \u2013 you will see links to it on your Facebook home page\/left vertical menu<\/p>\n<p>You don&#8217;t need to bombard people with messages to get exposure \u2013 in fact subtle simple one-off messages are much better<br \/>\nIn your messages <strong>ask people to SHARE the message for you<\/strong> \u2013 this spreads its output<br \/>\ntry being creative and adding a picture or a special offer or something new of interest<br \/>\nTry and build up the LIKES on your Facebook Page especially<br \/>\nIf you would like a quick message or promotion or an image with some design we can help you with this \u2013 just send us a message or email<\/p>\n<p>We can help most customers with Facebook postings for free as part of their service<\/p>\n<p>Just send us a message telling us of a promotion, new product\/key product image, sale item etc.,<\/p>\n<p>Additionally we normally promote you regularly on our other Facebook pages and groups we run if you have an on-going marketing package with us<\/p>\n<p>we also set up portal pages for all customers which promotes you on a secondary internet location linking to your website<\/p>\n<p>Ideally the more places of exposure on the internet for your business the better<\/p>\n<p>&nbsp;<\/p>\n<p><strong>WEBSITE DEVELOPMENT AND MARKETING<\/strong><\/p>\n<p><strong>Are you utilising your website to its potential for increasing business?<\/strong><\/p>\n<p>If your website is not updated regularly or promoting new products then this decreases the interest for visitors.<\/p>\n<p>Try a SALES\/PROMO Page updated monthly or quarterly?<\/p>\n<p>Consider selling Items on your website or open an EBay Shop as secondary avenue \u2013 you could have links to eBay from your website<\/p>\n<p>Make sure you have social media links to and from your website<\/p>\n<p>Make sure you are registered on Google paces as a business http:\/\/www.google.com\/places\/<\/p>\n<p>Google Places can increase your website hits and search profile<\/p>\n<p>Consider adding a blog\/news section to your website for interacting with customers<\/p>\n<p>&nbsp;<br \/>\n <strong><br \/>\nIMAD SCOTLAND HAS BRANCHED OUT TO BECOME THE IMAD SCOTLAND GROUP<\/strong><\/p>\n<div align=\"justify\">Our main aim of this is to develop into a substantial presence in Scotland wide geographical\/business areas via more IMAD Group websites, directories and social mediaThis is turn should help to increase the exposure of our customer websites through wider promotion, advertising and reach<\/p>\n<p>One of of prime aims will be to increase social networking and business promotion on line to benefit the viewability of all our customer websites.<br \/>\nIMAD Scotland and www.imadscotland.co.uk will continue as normal<br \/>\nIMAD Scotland Group will mainly administer in house websites, business directories and expansion in areas such as Edinburgh, Glasgow, Central Scotland and the Borders.<\/p>\n<p>As this service develops in 2013 we will provide a detailed overview in a single email<br \/>\nOur aim is to have interaction and wider promotion of IMAD Scotland services and websites as well as Customer Websites &amp; Services.<br \/>\nthis should allow us to have larger exposure both of our won business and customer businesses.<\/p>\n<\/div>\n<p><a href=\"http:\/\/www.facebook.com\/imadscot\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-79\" alt=\"images\" src=\"http:\/\/www.imadscotland.co.uk\/blog\/wp-content\/uploads\/2013\/02\/images.jpg\" width=\"105\" height=\"50\" \/><\/a> <a href=\"http:\/\/www.twitter.com\/imadscotland\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" style=\"width: 180px; height: 49px;\" alt=\"images\" src=\"http:\/\/www.imadscotland.co.uk\/blog\/wp-content\/uploads\/2013\/02\/sm02.jpg\" width=\"180\" height=\"42\" \/><\/a> <a href=\"http:\/\/www.youtube.com\/user\/IMADsco\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-79\" style=\"width: 180px; height: 48px;\" alt=\"images\" src=\"http:\/\/www.imadscotland.co.uk\/blog\/wp-content\/uploads\/2013\/02\/youtube01.jpg\" width=\"180\" height=\"55\" \/><\/a><\/p>\n<p><strong>IMAD SCOTLAND ON FACEBOOK<\/strong><\/p>\n<p>Please <strong>LIKE our BUSINESS PAGE<\/strong> as we use this to keep customers up to date with general messages and marketing tips\/internet info<br \/>\nYou should <strong>LIKE the page from your personal Facebook account<\/strong> \u2013 this means you will get status updates from us on your wall<\/p>\n<p>&nbsp;<\/p>\n<p><strong>IMAD SCOTLAND CUSTOMER SUPPORT<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IMAD SCOTLAND Email Newsletter \u2013 2013 (1) Welcome to our new Quarterly Newsletter email. This service covers general information for our customers and internet\/web design\/marketing topics. Please follow us on Facebook and our Blog for&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"_links":{"self":[{"href":"http:\/\/www.imadscotland.co.uk\/blog\/wp-json\/wp\/v2\/posts\/67"}],"collection":[{"href":"http:\/\/www.imadscotland.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.imadscotland.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.imadscotland.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.imadscotland.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=67"}],"version-history":[{"count":28,"href":"http:\/\/www.imadscotland.co.uk\/blog\/wp-json\/wp\/v2\/posts\/67\/revisions"}],"predecessor-version":[{"id":173,"href":"http:\/\/www.imadscotland.co.uk\/blog\/wp-json\/wp\/v2\/posts\/67\/revisions\/173"}],"wp:attachment":[{"href":"http:\/\/www.imadscotland.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=67"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.imadscotland.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=67"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.imadscotland.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=67"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}